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Get Excited About SMS

Compared to the latest stylish social channels, SMS is a little dry. But just like email marketing, SMS clearly generates business and you should be using it.

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Managing a team of email marketers: Part 2

Sending an email can be broken down into five core steps: Creating content, design, development, testing and approving.

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Managing a team of email marketers: Part 1

It’s just an email, right? Well, we’ve found that it takes planning and a bit of project management to get emails out the door.

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What’s in a Number?

At its heart, email marketing is about outcomes. It’s tempting to focus purely on sales when thinking about desired results.

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Why Subscribers Unsubscribe

You’re doing everything right. So, why then are people unsubscribing? Why do great organizations with great email programs still lose people each month?

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