Meet WordFly.

Let WordFly do the heavy lifting while you build relationships with your patrons.

Send them what they're interested in, right when they expect it, with WordFly's triggered emails and enhanced integration with Tessitura. And with A/B testing and WordFly's visual reporting features, you'll know which content inspires them to interact most with your organization.

Best of all, you can do it all even without knowing HTML. WordFly's Custom Email Builder will make you look like a design pro.


Tessitura Integration

TMS and Tessitura just got a little a closer with WordFly. WordFly was developed in collaboration with Tessitura to enhance the one-to-one communication of your patron data. The robust integration of Tessitura's data management tools and WordFly's powerful deployment and email creation tools let you deliver dynamic messages without the hassle of manual data synchronization.

Take a look at our tessitura integration

The enhanced integration of Tessitura and WordFly includes:

  • Automatic synchronization of all unsubscribe, bounce, and event data
  • Imports of Tessitura Extractions directly from WordFly
  • Creation of List Manager lists within WordFly
  • Extension of event data to include the entire response history and listing of specific click URLs
  • ROI Analysis from open and click to purchase

Triggered Email

Creating event-triggered email communications that leverage your patrons' preferences and interactions with your organization doesn't have to be a daunting task. With WordFly's triggered email capability, you can send targeted and relevant messages just when your patron expects it.

Take a look at our triggered and follow-up email capability!

Triggered emails and WordFly's integration with Tessitura allow you to immediately communicate with your patron in response to any business transaction. Automatically send welcome emails, event reminders, membership confirmations, post-purchase customer feedback emails, news alerts, and more.

Triggered emails make relevancy and personalization easy.

A/B Testing

Testing just got easy. 1, 2, 3.

  • Subject lines.
  • From name.
  • Email template.

A/B testing allows you to experiment with your campaigns to learn what increases interaction, drives conversion, and ultimately leads to sales. You can find out what types of subject lines work best, the from name that leads to more opens, and which calls to action drive patrons to your website.

Take a look at our A/B testing!

WordFly has A/B testing built into the process so testing becomes a natural part of every campaign. Why guess what best converts your patrons, when you can find out directly from them?

Custom Email Builder

DIY Email. With WordFly's Custom Email Builder we don't inhibit your creativity or require you to know HTML or Photoshop. Create unique and branded email templates with our drag-and-drop layout tool. Then customize all the images, styles, and content and WordFly will do the heavy lifting to ensure your template renders perfectly in all the major email clients. We will even automatically create a text-only version for you.

Take a look at our custom email builder!

You can create as many templates as you want, save them to your library, and use them again and again. If you want full control of your code, WordFly also allows you to just copy and paste your HTML right into the application.

Doing It Yourself just got easier.

Visual Data

Let's get visual. WordFly makes your data visual and easy to understand with interactive charts and graphs. The visual representation of your data will help you measure the effectiveness of every campaign you send. View your data by date range, domain, specific clicks, bounce types, and more, to gain visibility into all aspects of campaign performance and analyze the results.

Take a look at our visual data!

And more...

Other features we just couldn't live without.

In Your Timezone
Now you can set the timezone for your organization so that data maps back to your time.

ROI Report
With enhanced integration with Tessitura and Source Code tracking, you can create a custom report in WordFly that will return sales data for subscribers that have clicked on your email.

Google Analytics Integration
If you have a Google Analytics account, you can dynamically add GA tags to all of your links to measure conversions directly from an email campaign to activity on your website.

And of course we are always thinking of new things...