Our blog

Managing a team of email marketers: Part 1

It’s just an email, right? Well, we’ve found that it takes planning and a bit of project management to get emails out the door.

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Data-Driven Decisions for Your Email

Decisions based on data can help move your email marketing efforts into real conversions.

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Measure Up with Industry Benchmarking

Ever wonder how you fare against the competition? Find out with our industry benchmarking feature.

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What’s in a Number?

At its heart, email marketing is about outcomes. It’s tempting to focus purely on sales when thinking about desired results.

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Why Subscribers Unsubscribe

You’re doing everything right. So, why then are people unsubscribing? Why do great organizations with great email programs still lose people each month?

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