Our blog

The Importance of Security

Take a look at how security comes into play with email marketing and what you can do to keep your data secure.

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The Importance of Testing

With email campaigns, there are a number of things that can go wrong. Murphy’s Law knows this and will sometimes remind us not to get too confident.

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What’s Your Holiday Frequency?

What’s the right sending frequency for your organization — and your subscribers?

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Emails and Customer Service During the Holiday Season

Following key tenets of customer service can lead to great inbox deliverability during the holiday season.

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Our Top 10 List Growth Tips

With an average attrition rate of 10-20%, if you’re not adding new subscribers every month, you’ll eventually run out. Here are our favorite techniques for building a strong and engaged email list.

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