Email of the Month: Lyric Opera of Chicago
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.
We hope this monthly feature will inspire you, give you some ideas for your next campaign, and provide the opportunity to show off the great work you’re doing. Here’s our Email of the Month Club Winner for August 2016.
WINNER: Lyric Opera of Chicago
SUBJECT LINE: See what you want, when you want at Lyric
What we love
There’s so much we love here! I’ll start by mentioning the subject line: See what you want, when you want at Lyric. This tells you right away that you’re going to have a lot of options to choose from once you open the email.
The first thing you see is everybody’s favorite image file: a dynamic GIF which is so cleverly used I don’t know where to start. The GIF presents us with several shows, depicted by colorful images that switch from cold to warm, each one inviting us to click and look at a season trailer. After viewing the trailer, you’re rushing back to the email, wondering what else is there.
Scrolling down, you discover the new custom packages being offered for this season. The examples look great, and it feels like anyone who receives this email could build a perfect package of their own—and save some money, too!
Not into that? Just keep scrolling to find a season brochure. Just looking for your favorite? Scroll down further to find specific shows and dates.
What do we love? The entire experience of receiving, opening, clicking through, and exploring this email. Congratulations, Lyric Opera of Chicago!
Try these techniques
Make it move
Main image or just a ‘special effect’? Learn how to add GIFs to your template to make it more dynamic.
Make it easy
Give your subscribers options to choose from, then make them accessible. Your email can be a catalog of what you’re offering, and everything is just a click away.
Got an email you think can earn the top spot?