Email of the Month: Bell Shakespeare
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.
WINNER: Bell Shakespeare
SUBJECT LINE: Give the gift of theatre this xmas!
What we love
Bell Shakespeare has a very clean, modern, and minimalistic style of design. You can see this in their website, where very little scrolling is required throughout the whole site. Everything is neatly divided into sections and subsections, with carousels and multiple pages to view.
In this email design, we see a familiar font and gift boxes, all reminding us it’s Christmas. Very appropriately we’re being offered many creative gift options, associated with Bell Shakespeare and their sponsors. I especially love the difference in color for each, as well as ‘sandwiching’ the sponsor gifts between their own offerings instead of leaving them to the end. This is all done without ever taking the spotlight away from the initial motive: It’s time to buy some gifts, why not the gift of theatre?
With colorful, well-divided, creative calls to action and the original placement of sponsor information, I don’t think we need any more reasons to declare our winner.
Congratulations, Bell Shakespeare!
Try these techniques
Test location in emails
Whenever your processes permit, try experimenting with location within your email. Looking to enlarge your social media following? Maybe those social media icons could go at the top of your email. Sponsors aren’t getting much attention? You might try moving those higher up in your email. Some bold designs even have the unsubscribe link featured prominently before the footer, which is a big statement about best practices and list hygiene.
Use creative calls to action
“Click here”, “Buy now”. These are common CTAs we see in emails from everyone. Why not switch things up? Great copywriters should keep this in mind. Using the right verb can make a difference, especially when subscribers are just skimming through an email. Here, the first six CTAs are descriptive, then last three are simply WIN WIN WIN. That’s an attractive way to repeat!
Got an email you think can earn the top spot?