Email of the Month: Australian National Academy of Music
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.
WINNER: Australian National Academy of Music (ANAM)
SUBJECT LINE: SINGLE TICKET SURPRISE! Exclusive presale
What we love
The Australian National Academy of Music sends highly calculated emails of pristine quality. The design is superb in terms of how lively and colorful it is. The fading effects in the images, taken from their website, really shine through next to each other in this email.
The email is straightforward in what it offers while making the experience enjoyable. They direct you to their website at every possible opportunity, as they should, and it’s done tastefully. Additional offerings are mixed in well, too, including the clever animated GIF for the ANAM Ticket Hunt section. Details like this make a huge difference in making an email feel more alive and sophisticated. Make sure to check out the animation by clicking the email image above.
ANAM shared with us that they took direct inspiration from past winners of this blog. It makes me excited for the community! Inspire yourself with this amazing email and try something new during your next campaign.
Congratulations, Australian National Academy of Music!
Try these techniques
Compare with others and attempt new things
Check out the WordFly Gallery, a place where you can find ideas and inspiration for your email campaigns.
People keep getting busier and busier, so time spent checking email is very valuable. Don’t lose your subscriber’s attention, engage with them! Tell them why they are opening your email and how to follow through on what you want with strong calls to action (CTA). A good place to start is making sure your buttons look great.
Got an email you think can earn the top spot?