Email of the Month: San Francisco Symphony
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.
WINNER: San Francisco Symphony
SUBJECT LINE: The Power of Music
What we love
The manner in which email design is approached. It’s refreshing to see emails that focus on telling us a compelling story, something that makes our time spent in the email worthwhile.
There’s subtlety in this design, yet it is straightforward. Starting with a subject line that packs a big punch, followed by the small preheader message next to the ‘View in browser’ link, that changes in every email. The use of varied font sizes guides you through the content and invites you to keep reading and learning more. It’s not trying too hard. It just wants to share a nice story, and we welcome that.
Now engaged in this experience, we can take some extra time to appreciate the other news (after all, it is a newsletter email): Deals, performances, and events in a brief section. Then it’s finished, as if saying, “I know you’re busy, so I’m just here to say hello.” A beautiful approach.
Congratulations, San Francisco Symphony!
Try these techniques
Have a signature stamp
We love the message in this email’s header because it servers as a small introduction of what is about to be told, while simultaneously setting a mood. You can have your own ‘easter eggs’ in emails: A changing color logo, a quote in the middle of the email, a funny goodbye note at the end of every email. If done well, this creates curiosity for what could be next, and that’s always a good thing.
Did you notice that footer?
It might seem to be a small thing, but simply adding extra information like contact info and disclaimers in the footer can solve many problems. Asking users to add the From/Reply address to the safe sender list is a great practice for deliverability. The combination of these elements and more adds tremendous value to the section as a whole.
Got an email you think can earn the top spot?