Email of the Month: Portland Center Stage
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.
We hope this monthly feature will inspire you, give you some ideas for your next campaign, and provide the opportunity to show off the great work you’re doing. Here’s our Email of the Month Club Winner for June 2016.
WINNER: Portland Center Stage
SUBJECT LINE: “Superb!” “A great cast!” Theatergoers are jumping on “A Streetcar Named Desire”
What we love
We’re always looking for small things that stand out in an email, things that inspire us and we hope inspire others as well.
In this particular email we were impressed by the way the Portland Center Stage logo was cleverly added to the header image. I noticed this wasn’t a coincidence, but that the logo does change from template to template and it always looks great. My first thought was: Google doodle!
Scrolling down, the rest of the template revealed a thoughtful design which perfectly showcases a classic play. The time-lapse video, comments from the audience, and call to action all work together to pull your eye through the email and entice you to see the show. Mobile? It’s there, too! Portland Center Stage caters to their mobile users by providing a streamlined email that removes certain images to reduce the amount of scrolling.
Congratulations, Portland Center Stage!
Try these techniques
Look for inspiration from others who are doing great things. Did Google inspire the clever logo/header? We don’t know; but it is a smart idea! Subscribe to newsletters from brands that you love, visit beautiful websites, and draw inspiration from them.
Mobile in mind
Focus on what is the best experience for mobile users. They are usually checking emails on-the-go, when there’s a minute to spare. Try getting their attention and luring them to your call to action. Numerous images are pretty, but long scrolling sessions prove less effective in getting the message across. Less (scrolling) is more!
Got an email you think can earn the top spot?