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Email of the Month: Canadian Olympic Foundation

Miguel Panayotty

Email of the Month | Canadian Olympic Foundation
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.

WINNER:  Canadian Olympic Foundation
SUBJECT LINE:  Thank you, Canada!- Merci, Canada! – STRIVE March 2018/Mars 2018

Canadian Olympic Foundation email design

What we love

With its bold header and diagonal design, this email makes an immediate visual impact. The idea of the angle began as a sketch on a small sticky note. It took creative problem-solving, a commitment to keeping the text short, and adding white angled lines to the images to make it a reality.

Curious about how it’s built? Click on the image above to open the email in your browser. Then click-drag your mouse over the email, as if you were highlighting text, to see where the images are cut. Make sure to drag the bottom-right corner of the browser to see the mobile version, too.

The email also handles the bilingual challenge of English and French beautifully. We often see solutions like sending two versions of the email separately, or side-by-side columns with both languages, but this design that ends and starts over is one that I personally enjoyed a lot. It is bold. It saves space in your inbox because it reuses the same images. It addresses all your audiences at once, and it’s gorgeous. Part of why it works well is because the email is really short, colorful and happy, so looking at it again is twice as nice.

Congratulations, Canadian Olympic Foundation!

 

Try these techniques

Compare with others and attempt new things

Check out the WordFly Gallery, a place where you can find ideas and inspiration for your email campaigns.

Adjust column distribution

This opens up a world of possibilities for your email designs. In this example it is used for a diagonal cut effect, but they can be used in a number of different ways.

Consult with us

This design was built with help from the WordFly Creative team. If you are looking to freshen up your design in email, don’t hesitate to contact us.

Got an email you think can earn the top spot?

Let me know!