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Email of the Month: Perot Museum of Nature and Science

Miguel Panayotty

Email of the Month | Perot Museum of Nature and Science
Welcome to the Email of the Month Club, where each month we select one amazing email that stands out from the pack.

WINNER:  Perot Museum of Nature and Science
SUBJECT LINE:  Don’t miss Dino Fest this Labor Day weekend

Perot Museum email design

What we love

This is the type of email design we love to see. It’s playful, creative, colorful, and bold.

There’s attention to detail in every place you look. From the message on the header to the shadows in buttons. It seems like every visual element was added to enhance the design and experience. Finding the right tone of yellow can be tricky, but this one was nailed perfectly.

My first thought when looking at this design was “Wow, nice use of background images!” But after taking a closer look, I noticed it was built with regular images and background colors. I found this to be absolutely brilliant. If you pay attention to the cracked floor areas, you can see the cracks are just one long image, which is then flipped upside down for the bottom area. With the right background color in the text area in the middle and within the rest of the template, we get a seamless design.

The way every paragraph and spacing is distributed evenly, the amount of work that was put into this design is evident, and the results breathtaking.

Congratulations, Perot Museum!

 

Try these techniques

Find the color to match your image

When you want to create effects such as the ones we see in this design, you want to make sure you use the right color code. To do this, you can use online tools, like ColorZilla, or an image editor like Photoshop. You can find online tools by searching for “HTML color identifier” or something similar.

Make the email work around your assets

Oftentimes you will receive assets from the design or strategy team that don’t fit into your pre-built template. Try creating a template the works specifically for these unique assets. I can picture this being the case in this featured template, where the hero image and ‘cracks’ image spawned the rest of the simple design. Simple yet elegant.

Got an email you think can earn the top spot?

Let me know!