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Introducing Geolocation for Campaigns and Profiles

Kirk Bentley

WordFly Geolocation Reporting

WordFly’s new geolocation tools give you location data on your subscribers so you can see where your most valuable customers are. See at-a-glance where your subscribers are opening, clicking and unsubscribing.

 

Know Your Customer

Running a successful email program means understanding your customers. You’ve got to know what subscribers respond to, what they don’t and how they interact with your emails. Our new geolocation tools give you an added layer of customer information to act on. For example, if most of your customers are in a certain time zone, it makes sense to schedule your email when they’ll be awake. If you’re an international tourist destination, you can see how many of your subscribers are located inside vs. outside of your area. Maybe you’ve just spent the spring building your email list. Now you’ll have a clear picture of where your prospects are engaging with you.

See where your customers are opening, clicking and unsubscribing

 

Subscriber Level

You’ll also find this data on the subscriber level. Look up a subscriber in WordFly to see where they’ve been engaging with you.

Use the subscriber search tool to see more detailed information about each subscriber.

Use the subscriber search tool to see more detailed information about each subscriber.

 

Seeing Results

Geolocation is live in your account today. You’ll find it in the Reporting section right next to the heat map for your campaigns. Add geolocation to everything else you know about your subscribers—like how they view your emails (mobile or desktop), engagement rate, date of sign up and more. It all helps you build a better understanding of who your customers are and what they respond to. Start using geolocation today and provide subscribers with more timely, relevant and engaging emails.