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The Importance of Security

Kelly Sutter

Security is a top priority in the world today. We’re starting to see more security measures becoming mandatory for the email channel. Why? Cyber crime is on the steady rise.

This infographic from Go Gulf states, “The estimated annual cost over global cyber crime is 100 billion.” Is it hard to believe that number? Just read any article by cyber crime investigator Brian Krebs and you’ll understand the real threat that is alive and well via the Internet. Security is important.

Let’s take a look at how security comes into play with email marketing and what email marketers can do to keep data secure.


Internet Service Provider (ISP) security

ISPs are continuing to take security even more seriously than in the past. In the past few years, several webmail providers have published p=reject in their DMARC records to ensure spammers cannot send bulk email from @yahoo and @aol domains. Many spammers, as well as legitimate email marketers, who were sending marketing emails for their business from these domains saw their emails blocked with this change. Expect more changes like this from the ISPs because they have an obligation to keep subscriber inboxes safe from malicious emails.


WordFly server security

At WordFly we keep data security top of mind each day because we are a web application that helps organizations manage personally identifiable information in the form of emails and other subscriber information. We go into every detail of our security measures to protect this valuable data in our Privacy Policy and share this publicly on our website.

Two words sum up WordFly’s Privacy Policy: Confidentiality and Integrity

  • Confidentiality: We will ensure that only the people authorized to access WordFly will be able to do so.
  • Integrity: We will maintain the value and the state of information, protecting it from unauthorized modification

But it also takes our users vigilance to ensure we are keeping everyone’s data safe.


WordFly user security: 4 important rules

We can all benefit from being more security-minded, especially when working with email addresses and subscriber information. There are three important account maintenance rules that every organization should follow:

1. Only account owners can set up new users for an organization

At WordFly Support, we sometimes get requests from users to create new accounts, but this needs to fall back to the organization’s account owner. This policy ensures only authorized people are accessing the account.

2. Users should not share accounts

User accounts should only be used by one person. Users should not share or give others use of their account for any amount of time. This is outlined in our Acceptable Use Policy under the section “Things you can’t do.”

3. Delete users who have left the organization

Users that have left the organization should be deleted from the account immediately.

4. Never send a subscriber list to anyone via your personal email

Lists containing subscriber addresses and any other data should never be emailed from a work or personal email. Email attachments can be apprehended in route to the recipient. Always use a secure file sharing tool to provide personally identifiable information. In WordFly you can use secure upload to send subscriber list files to support.


5 additional tips to keep your data safe

We’ve put together our top 5 steps you can take to keep your data safe (not just via WordFly, but at your organization as well).

Use strong passwords

Make passwords at least 8 characters, use a combination of letters and numbers, and use a different password for every site you access.

Use virus protection

You should also use a firewall when accessing the internet at home or away from a corporate office.

Be cautious when providing information

Never give your password to someone you do not know, and never send password information over email.

Keep your computer safe

Lock your computer when you are away from it for any amount of time.

Back up information

No one enjoys losing work, always back up information to a secure server, avoid saving work on your computer desktop or other local folders.


Next steps

Take security seriously and review these sources to make sure your WordFly account is following our terms of use and best practices.