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Use WordFly Surveys to Capture Cancellation Feedback

Kirk Bentley

Use WordFly Surveys

Our Pages product allows you to create Tessitura-integrated surveys, RSVPs, and landing pages. This can be helpful for collecting responses from ticket holders about last-minute cancellations and refunds. Here is a quick explainer and example of a cancelled ticket holder email and survey. Remember, you should also reach out to Tessitura to discuss how you want to update the data WordFly sends back.

To save time, consider setting up these notifications up as automated campaigns. This would allow you to set this up one time and let WordFly and Tessitura do the work. For example, WordFly could “ping” Tessitura every day at 2pm, run the list of everyone with tickets for a production or performance and send them the email and survey below. Check out our support documentation on Automations.

The Email

Here’s a nice looking example of an email about a cancelled performance due to the COVID-19 outbreak. PRO TIP: Add custom data fields or conditional content with the production information from Tessitura.


The Survey Page

This email links to a WordFly survey page. As you can see, it uses a similar design and user experience. Once subscribers complete the survey, the responses are held in WordFly and then immediately sent to Tessitura where you can leverage the power of Tessitura to manage your data.


Learn more at The WordFly School

Be sure to check out our session about this topic and more at The WordFly School.