Make beautiful things with WordFly.
Full Feature List
One friendly, smart place to create your email and SMS campaigns. See what WordFly’s powerful and feature-rich application can do.
Email Campaign Design
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Drag-and-Drop Editor
Drop images, videos, animated GIFs, text blocks, and buttons to create a beautiful email.
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Responsive Email Designer
Quickly design beautiful, fluid emails that render across every screen — from mobile to tablet to desktop.
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Mobile-First Templates
Our email designer takes a mobile-first approach to email design. When using our editor, you can easily switch from the mobile to desktop view.
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Hide Content on Mobile or Desktop
Adjust which content displays on mobile versus desktop in your Modern Editor design. For example, hide a long navigation bar on mobile or hide a mobile-enhanced image on desktop.
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Dynamic Conditional Content
Use dynamic content to conditionally display text, images, or other elements based on your customer’s interests, actions, or location.
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Marketing Automation
Create and develop automated Welcome Emails, Performance Reminders, Membership Renewals, Post-Visit Surveys, Post-Survey Thank Yous, Abandoned Cart emails, and more.
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Template Gallery
Each WordFly template has been crafted by our experienced design team, allowing you to quickly create your email with all the modern technology built in.
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Spam Testing
We’ll run your campaign through popular spam filter Spam Assassin to help you reach the inbox.
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Inbox Preview
Before you send, view screenshots of your email across 50+ desktop and mobile clients.
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Custom HTML
If you write your own HTML, easily import your code and edit it directly in WordFly.
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HTML Code Editor
Our developer-friendly HTML window allows you to fully customize the code or make quick updates as needed.
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HTML-to-Text Converter
Convert your beautiful HTML to simple plain text with one click.
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Embedded Videos
Add videos to your email that play right inside the email client. Our code dynamically displays video in email clients that support it and gracefully degrades to an image if video is not supported.
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Image Editor
The WordFly Image Editor is tailored for people who build emails and page designs. Crop and resize images, combine multiple images in one file, add any play button style or a logo, add text on an image, and much more.
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Ad-Free
We never add our logo or advertising to any of the emails you send through WordFly.
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Keyboard Shortcuts
We've developed some quick actions in Modern Editor to help users move around the tool quickly.
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Custom Reusable Blocks
Save time when creating headers, footers, or other content blocks you use in every email. With custom blocks you can create a group of custom content, save it in Modern Editor and drop it into any email, RSVP, survey, or landing page.
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Custom Conditional Blocks
Create completely customized blocks full of conditional content. Add personalized text, images and other elements. Save and use in any templates.
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Background Images and Gradient Colors
Add trendy gradient colors and or background images to email backgrounds, containers, or buttons in Modern Editor.
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Design Library
Design Library creates one convenient central location for your images. It will help you and your team stay more organized and speed up email and page creation.
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Email Gallery
View and download gorgeous email marketing campaigns from the leading brands in arts and culture.
RSVP, Survey, Landing Pages
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RSVP Pages
Collect yes and no responses to opening nights, galas, receptions, or any other event! Collect additional information from those attending.
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Survey Pages
Gather customer feedback using the same tool as your email builder. Ask customers for feedback about a show and experience or post a questionnaire before an event.
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Landing Pages
Stand-alone webpages that can be used to promote special events or other content that needs a web home. Link to RSVP and Survey Pages from Landing Pages.
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Link Pages to Email
Associate page responses with subscribers who you have emailed an RSVP or Survey, too.
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Track Page Results
RSVP and Survey responses can be anonymous or associated to a subscriber.
List and Profile Management
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Custom Signup
Grow your audience with our custom email sign up. Add custom data fields, preferences, and completely brand every element of the experience from signup to confirmation email.
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Subscription Form
Set up your signup form and we’ll generate code so you can add it directly to your site.
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Preference Center
Give your subscribers the ability to manage their own subscription preferences throughout the customer lifecycle.
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Lightbox Signup
Build your WordFly list by adding a quick signup form to your website. Customize with your image and branding.
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Subscription Confirmation
With one simple click, your new subscribers can confirm their email addresses when signing up to your list.
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Subscriber Management
WordFly helps you manage your subscribers by automatically handling unsubscribes, abuse complaints, hard bounces and duplicates.
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Subscriber Profile
Manage your subscriber data in WordFly. See customer data, subscriptions, preferences, as well as review how they’ve engaged with your campaigns.
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Segmentation
Use our simple segmentation builder to create just the right group of subscribers for your message. Target by preferences, demographics, geographic locations, or past engagement.
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Double Opt-Out
Give your subscribers the ability to confirm their unsubscribe choice or update their preferences instead.
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One-Click Opt-Out
Keep unsubscribing simple with our easy one-click unsubscribe.
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Import Subscribers
Easily import your subscribers from a spreadsheet, manually, or from your connected CRM.
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Unlimited Number of Lists
WordFly allows you to create as many lists as you need to group your subscribers.
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Export to Excel
Export your list to Excel any time to dive deeper into the data or store offline.
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Custom Fields
From interests to demographic data, you can store any info you need about your subscribers and easily insert it into your messages.
Send Campaigns
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A/B Testing
Easily test two variations of your email campaigns, then send the best performer!
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Targeted Sending
Create and save sophisticated list segments based on customer preferences or engagement to create highly targeted messages.
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Automated Campaigns
Engage with subscribers at every step of the customer lifecycle through triggered emails based on customer interactions with your brand.
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Behavioral Campaigns
Our partnership with Behavior Infuser gives you the ability to track web behavior and send emails based on activity. Only available with WordFly.
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Dynamic Content Preview
Preview your emails with conditional content before you send. Click through the real emails to see exactly what your subscribers will see.
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Schedule Campaigns
Create your campaign today and schedule it to send tomorrow, later this week, or next month.
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Campaign Archive
We create an archived version of every email you send to post on your website and social media.
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Deliverability Expertise
Industry-leading tools and years of experience give our team the edge on delivering your email to the inbox. Our dedicated email reputation team has the know-how to mitigate any issues that might derail your email delivery.
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Authentication Standards
Email authentication is an essential tool to help establish you as a safe sender and give your campaigns the best opportunity to reach the inbox.
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Feedback Loops
We’re integrated with feedback loops and whitelists that support major ISPs like Yahoo, Outlook.com, and Comcast to support your deliverability.
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TRUSTe Certified
WordFly has TRUSTe’s Privacy Seal which means our privacy policy and practices has been reviewed by TRUSTe for compliance.
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GDPR Compliant
WordFly is certified for both EU and Swiss Privacy Shield Frameworks, and we work closely with our partner TrustArc on remaining compliant through our annual audits.
Track Results
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Opens & Clicks
See who has opened your campaign, which links are being clicked, and how it compares with your average engagement.
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Campaign Reporting
WordFly’s interactive campaign reporting provides you with a comprehensive view of opens, clicks, opt-outs, and bounces—over time, by time of day, and day of week.
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Heat Maps
View the most popular links in your campaign as a colorful overlay on your email. Toggle between total clicks vs. unique clicks.
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Email Client Report
See which email clients your subscribers are using to read your email and on what type of device.
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Bounce & Abuse Reporting
Our integration with major ISPs allows us to report spam complaints submitted by your subscribers as well as reasons for email bounces.
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Opt-Out Metrics
See who unsubscribed or clicked the Spam button in their email client.
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Forward to a Friend
Let your subscribers spread your message with their friends and family with WordFly Forwards.
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Campaign Comparison
Compare your opens, clicks, and opt-outs for multiple campaigns in one report to identify trends and goals.
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Industry Benchmarks
See how your campaigns perform against other companies in your industry.
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Branded Reports
Create a custom-branded, printable report to share the campaign metrics with other stakeholders.
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Export Data
WordFly allows you to export all of your campaign metrics in Excel to allow you to do further analysis offline.
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Revenue Report
Integrated users have the ability to track revenue generated through email with Source Code Appending.
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Subscriber Insights
Subscriber Insights is a visually engaging reporting dashboard to show your subscriber list metrics over time.
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Subscriber Acquisition and Retention Overview
See how your count is built over time by imports and reduced over time due to Hard Bounce Removals, Opt-Outs, and Abuse Complaints.
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Engagement Reporting
Track and segment subscriber engagement with a visually engaging report.
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Program Insights
See how your organization’s email program is performing as a whole. More than just campaign reporting, our Insights tools give you a holistic view of your email marketing program, list growth, engagement rates, and much more.
Manage
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Unlimited User Accounts
We support any size team, no matter how big or small. Create as many user accounts as you need with no extra fee.
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User Permissions
WordFly allows you to set up and manage an unlimited number of team members with the flexibility to set individual levels of permission.
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Usernames and Passwords
Account security is always top of mind, so WordFly has unique accounts for every user, with a double opt-in setup process.
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Labels
Labels help you organize your messages into categories—department, year, etc. Labels do all the work that folders do, but with the ability to add more than one to a message.
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Dedicated IPs
Manage your sender reputation with a dedicated IP address for list counts of 50K subscribers or more.
Support
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Dedicated Live Support
Our customer experience team delivers expert advice for every campaign. We love our customers.
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Knowledge Base
Search our knowledge base 24/7 for instant answers to the real questions we’ve been asked by our users. It’s full of helpful hints, easy step-by-step guides, as well as deep technical explanations. Our knowledge base supports users at every level.
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Video Guides
Publicly available training videos and webinars.
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WordFly User Groups
Connect with other local organizations that use WordFly to share ideas and talk about email marketing.
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Creative Design Services (Add-on)
Collaborate with our thoughtful designers and start engaging your audience with impactful experiences for email, landing pages, surveys, and RSVPs.
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Feature Requests
Be sure to tell us what you think so we can keep making WordFly better than ever with your help!