Make beautiful things with WordFly.

Full Feature List

One friendly, smart place to create your email and SMS campaigns. See what WordFly’s powerful and feature-rich application can do.

Email Campaign Design

  • Drag-and-Drop Editor

    Drop images, videos, animated GIFs, text blocks, and buttons to create a beautiful email.

  • Responsive Email Designer

    Quickly design beautiful, fluid emails that render across every screen — from mobile to tablet to desktop.

  • Mobile-First Templates

    Our email designer takes a mobile-first approach to email design. When using our editor, you can easily switch from the mobile to desktop view.

  • Hide Content on Mobile or Desktop

    Adjust which content displays on mobile versus desktop in your Modern Editor design. For example, hide a long navigation bar on mobile or hide a mobile-enhanced image on desktop.

  • Dynamic Conditional Content

    Use dynamic content to conditionally display text, images, or other elements based on your customer’s interests, actions, or location.

  • Marketing Automation

    Create and develop automated Welcome Emails, Performance Reminders, Membership Renewals, Post-Visit Surveys, Post-Survey Thank Yous, Abandoned Cart emails, and more.

  • Template Gallery

    Each WordFly template has been crafted by our experienced design team, allowing you to quickly create your email with all the modern technology built in.

  • Spam Testing

    We’ll run your campaign through popular spam filter Spam Assassin to help you reach the inbox.

  • Inbox Preview

    Before you send, view screenshots of your email across 50+ desktop and mobile clients.

  • Custom HTML

    If you write your own HTML, easily import your code and edit it directly in WordFly.

  • HTML Code Editor

    Our developer-friendly HTML window allows you to fully customize the code or make quick updates as needed.

  • HTML-to-Text Converter

    Convert your beautiful HTML to simple plain text with one click.

  • Embedded Videos

    Add videos to your email that play right inside the email client. Our code dynamically displays video in email clients that support it and gracefully degrades to an image if video is not supported.

  • Image Editor

    The WordFly Image Editor is tailored for people who build emails and page designs. Crop and resize images, combine multiple images in one file, add any play button style or a logo, add text on an image, and much more.

  • Ad-Free

    We never add our logo or advertising to any of the emails you send through WordFly.

  • Keyboard Shortcuts

    We've developed some quick actions in Modern Editor to help users move around the tool quickly.

  • Custom Reusable Blocks

    Save time when creating headers, footers, or other content blocks you use in every email. With custom blocks you can create a group of custom content, save it in Modern Editor and drop it into any email, RSVP, survey, or landing page.

  • Custom Conditional Blocks

    Create completely customized blocks full of conditional content. Add personalized text, images and other elements. Save and use in any templates.

  • Background Images and Gradient Colors

    Add trendy gradient colors and or background images to email backgrounds, containers, or buttons in Modern Editor.

  • Design Library

    Design Library creates one convenient central location for your images. It will help you and your team stay more organized and speed up email and page creation.

  • Email Gallery

    View and download gorgeous email marketing campaigns from the leading brands in arts and culture.

RSVP, Survey, Landing Pages

  • RSVP Pages

    Collect yes and no responses to opening nights, galas, receptions, or any other event! Collect additional information from those attending.

  • Survey Pages

    Gather customer feedback using the same tool as your email builder. Ask customers for feedback about a show and experience or post a questionnaire before an event.

  • Landing Pages

    Stand-alone webpages that can be used to promote special events or other content that needs a web home. Link to RSVP and Survey Pages from Landing Pages.

  • Link Pages to Email

    Associate page responses with subscribers who you have emailed an RSVP or Survey, too.

  • Track Page Results

    RSVP and Survey responses can be anonymous or associated to a subscriber.

List and Profile Management

  • Custom Signup

    Grow your audience with our custom email sign up. Add custom data fields, preferences, and completely brand every element of the experience from signup to confirmation email.

  • Subscription Form

    Set up your signup form and we’ll generate code so you can add it directly to your site.

  • Preference Center

    Give your subscribers the ability to manage their own subscription preferences throughout the customer lifecycle.

  • Lightbox Signup

    Build your WordFly list by adding a quick signup form to your website. Customize with your image and branding.

  • Subscription Confirmation

    With one simple click, your new subscribers can confirm their email addresses when signing up to your list.

  • Subscriber Management

    WordFly helps you manage your subscribers by automatically handling unsubscribes, abuse complaints, hard bounces and duplicates.

  • Subscriber Profile

    Manage your subscriber data in WordFly. See customer data, subscriptions, preferences, as well as review how they’ve engaged with your campaigns.

  • Segmentation

    Use our simple segmentation builder to create just the right group of subscribers for your message. Target by preferences, demographics, geographic locations, or past engagement.

  • Double Opt-Out

    Give your subscribers the ability to confirm their unsubscribe choice or update their preferences instead.

  • One-Click Opt-Out

    Keep unsubscribing simple with our easy one-click unsubscribe.

  • Import Subscribers

    Easily import your subscribers from a spreadsheet, manually, or from your connected CRM.

  • Unlimited Number of Lists

    WordFly allows you to create as many lists as you need to group your subscribers.

  • Export to Excel

    Export your list to Excel any time to dive deeper into the data or store offline.

  • Custom Fields

    From interests to demographic data, you can store any info you need about your subscribers and easily insert it into your messages.

Send Campaigns

  • A/B Testing

    Easily test two variations of your email campaigns, then send the best performer!

  • Targeted Sending

    Create and save sophisticated list segments based on customer preferences or engagement to create highly targeted messages.

  • Automated Campaigns

    Engage with subscribers at every step of the customer lifecycle through triggered emails based on customer interactions with your brand.

  • Behavioral Campaigns

    Our partnership with Behavior Infuser gives you the ability to track web behavior and send emails based on activity. Only available with WordFly.

  • Dynamic Content Preview

    Preview your emails with conditional content before you send. Click through the real emails to see exactly what your subscribers will see.

  • Schedule Campaigns

    Create your campaign today and schedule it to send tomorrow, later this week, or next month.

  • Campaign Archive

    We create an archived version of every email you send to post on your website and social media.

  • Deliverability Expertise

    Industry-leading tools and years of experience give our team the edge on delivering your email to the inbox. Our dedicated email reputation team has the know-how to mitigate any issues that might derail your email delivery.

  • Authentication Standards

    Email authentication is an essential tool to help establish you as a safe sender and give your campaigns the best opportunity to reach the inbox.

  • Feedback Loops

    We’re integrated with feedback loops and whitelists that support major ISPs like Yahoo,, and Comcast to support your deliverability.

  • TRUSTe Certified

    WordFly has TRUSTe’s Privacy Seal which means our privacy policy and practices has been reviewed by TRUSTe for compliance.

  • GDPR Compliant

    WordFly is certified for both EU and Swiss Privacy Shield Frameworks, and we work closely with our partner TrustArc on remaining compliant through our annual audits.

Track Results

  • Opens & Clicks

    See who has opened your campaign, which links are being clicked, and how it compares with your average engagement.

  • Campaign Reporting

    WordFly’s interactive campaign reporting provides you with a comprehensive view of opens, clicks, opt-outs, and bounces—over time, by time of day, and day of week.

  • Heat Maps

    View the most popular links in your campaign as a colorful overlay on your email. Toggle between total clicks vs. unique clicks.

  • Email Client Report

    See which email clients your subscribers are using to read your email and on what type of device.

  • Bounce & Abuse Reporting

    Our integration with major ISPs allows us to report spam complaints submitted by your subscribers as well as reasons for email bounces.

  • Opt-Out Metrics

    See who unsubscribed or clicked the Spam button in their email client.

  • Forward to a Friend

    Let your subscribers spread your message with their friends and family with WordFly Forwards.

  • Campaign Comparison

    Compare your opens, clicks, and opt-outs for multiple campaigns in one report to identify trends and goals.

  • Industry Benchmarks

    See how your campaigns perform against other companies in your industry.

  • Branded Reports

    Create a custom-branded, printable report to share the campaign metrics with other stakeholders.

  • Export Data

    WordFly allows you to export all of your campaign metrics in Excel to allow you to do further analysis offline.

  • Revenue Report

    Integrated users have the ability to track revenue generated through email with Source Code Appending.

  • Subscriber Insights

    Subscriber Insights is a visually engaging reporting dashboard to show your subscriber list metrics over time.

  • Subscriber Acquisition and Retention Overview

    See how your count is built over time by imports and reduced over time due to Hard Bounce Removals, Opt-Outs, and Abuse Complaints.

  • Engagement Reporting

    Track and segment subscriber engagement with a visually engaging report.

  • Program Insights

    See how your organization’s email program is performing as a whole. More than just campaign reporting, our Insights tools give you a holistic view of your email marketing program, list growth, engagement rates, and much more.


  • Unlimited User Accounts

    We support any size team, no matter how big or small. Create as many user accounts as you need with no extra fee.

  • User Permissions

    WordFly allows you to set up and manage an unlimited number of team members with the flexibility to set individual levels of permission.

  • Usernames and Passwords

    Account security is always top of mind, so WordFly has unique accounts for every user, with a double opt-in setup process.

  • Labels

    Labels help you organize your messages into categories—department, year, etc. Labels do all the work that folders do, but with the ability to add more than one to a message.

  • Dedicated IPs

    Manage your sender reputation with a dedicated IP address for list counts of 50K subscribers or more.


  • Dedicated Live Support

    Our customer experience team delivers expert advice for every campaign. We love our customers.

  • Knowledge Base

    Search our knowledge base 24/7 for instant answers to the real questions we’ve been asked by our users. It’s full of helpful hints, easy step-by-step guides, as well as deep technical explanations. Our knowledge base supports users at every level.

  • Video Guides

    Publicly available training videos and webinars.

  • WordFly User Groups

    Connect with other local organizations that use WordFly to share ideas and talk about email marketing.

  • Creative Design Services (Add-on)

    Collaborate with our thoughtful designers and start engaging your audience with impactful experiences for email, landing pages, surveys, and RSVPs.

  • Feature Requests

    Be sure to tell us what you think so we can keep making WordFly better than ever with your help!

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