Does it all, just like you.

Email, Pages, SMS. One friendly, smart place to create your campaigns. See what WordFly’s powerful application can do.

A laptop screen view of a New York City Ballet thank you email inside the WordFly email editor

Creative suite

Detail view of the image editing options and an example Member News image

Create beautiful and effective email that gets attention. With our modern suite of design tools, you’ve got complete control over every element. Whether you need quick and easy templates or you write your own code, WordFly’s creative suite has everything you need to build a masterpiece.

Drag and drop builder

Easily add images, media, text, and buttons without writing a single line of code.

Content library

Store images, content, and other elements to easily reuse across campaign channels.

Image editor

Crop and resize images, overlay a button or logo, add text, and more.

Dynamic content

Create one email and dynamically personalize it for different contacts and devices.

Brand kit

Keep your campaigns on brand every time by setting up fonts, colors, and other assets.

Campaign templates

Create your own or choose from our library of designs with customizable options.

HTML code editor

Easily import your code and edit directly in the developer-friendly HTML/CSS window.

HTML to text converter

Convert your beautiful HTML to simple plain text with one click.

Embedded video tool

Dynamically display video when supported in the inbox or a hosted version when not.

Marketing automation

Workflow diagram for an automated welcome series with two emails for new members

Add the extra touch without the extra effort. Use automations to deliver relevant, personal, and timely messages to your audience based on who they are and how they interact with your organization. Create and send automated welcome emails, performance reminders, membership renewals, post-visit follow-ups, abandoned cart messages, and much more.

Workflows

Build customer journeys that engage subscribers based on their unique behaviors.

Behavior autoresponders

Trigger relevant messages based on how subscribers interact with your organization.

Targeted sending

Create sophisticated list segments based on customer preferences or engagement.

Track web behavior

Connect to Behavior Infuser to engage customers based on their web activity.

Dynamic content preview

Preview your emails with conditional content to see personalized content before you send.

Campaign calendar

View all your active scheduled and automated campaigns in a single view.

Page builder

Detail views of a 2-question survey and RSVP buttons

Build and publish beautiful web pages, forms, surveys, and event registrations with our easy to use drag-and-drop web page editor. Easily connect your pages to your email marketing campaigns and get reports on visitors, clicks, engagement, and responses.

Surveys

Learn about your audience by collecting insights and feedback directly from your subscribers.

RSVPs

Collect RSVPs and gather all the information you need from attendees online for any event.

Landing pages

Publish web pages to promote a special event, share last-minute updates, or market new offerings.

CRM integration

Sync page data to your CRM and link responses to customer records, allot tickets, and more.

Page reporting

Track responses, manage guest lists, and analyze your event performance.

Anonymous responses

RSVP and survey responses can be anonymous or associated to a subscriber.

Subscriber management

Grow your audience and build stronger relationships with tools that help you get to know the people behind the data. See exactly how each patron is engaging with your program and use those insights to shape future campaigns.

Subscriber profiles

Learn about the people behind the data with in-depth profiles for each subscriber of your audience.

Signup forms

Grow your audience with secure embedded or pop-up forms that collect the data you need.

Preference center

Allow your audience to manage their subscription preferences throughout the customer lifecycle.

Segmentation

Filter by engagement, preferences, or behavior to send the right message to the right people.

Subscriber insights

Add a new dimension to email performance metrics by viewing engagement and activity over time.

Forwards

Let your subscribers spread your message with their friends and family with custom forwards.

Import subscribers

Easily import subscribers from a spreadsheet, manually, or from your connected CRM.

Export subscriber data

Export your audience data any time to dive deeper into the data or store offline.

Content fields

Store any info you need about your subscribers and easily insert it into your messages.

Email with a colorful heat map placed on top of clickable areas. A second layer shows the corresponding color key and total click numbers and percentages.

Insights + Reporting

In-depth real-time data, revenue attribution, engagement statistics, benchmarks and more give you a comprehensive view of your email program’s performance and subscriber activity. WordFly’s reporting helps you turn audience and campaign data into insights that guide your programs and drive better results.

Campaign reporting

Get a complete view of all your campaign activity with interactive heat maps and branded reports.

Campaign comparison

Compare your metrics for multiple campaigns in one report to identify trends and goals.

Program insights

See a holistic view of your email marketing program, list growth, engagement rates, and much more.

Industry benchmarks

Compare your email program performance and engagement with your industry peers.

A/B testing

Test subject lines, content, and from names to see what delivers the best results.

Spam testing

Help your email reach the inbox with a comprehensive spam check on your campaign.

Email client report

Review and optimize for the email clients and devices used by subscribers to view your emails.

Inbox preview

See how your email design displays on 50+ mailboxes and inbox experiences.

Export data

Export your campaign metrics to conduct further analysis offline.

Partnerships

Wherever you engage with your ticket buyers, WordFly connects you. WordFly integrates with leading venue management and business software, so you can easily synchronize subscriber data.

Tessitura Network logo

Tessitura Network

Tessitura Network powers the success of arts & cultural organizations around the globe. WordFly’s seamless custom integration leverages the power of Tessitura CRM software, transferring in real-time, all the central data from your campaigns so you can trigger personalized messages based on customer actions and much more.

Centaman logo

Centaman

Centaman partnered with WordFly to provide its customers with an integrated messaging platform to support a single point of customer data. Access data from Centaman directly within WordFly to send highly targeted messages, then the resulting activity data is sent back to Centaman.

Blackbaud logo

Blackbaud

Gain a comprehensive view of your supporters, drive ticketing and admissions, cultivate a membership database, convert ticket buyers and visitors, run merchandise, and more with our integration with Blackbaud Altru, designed specifically for cultural organizations.

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