Does it all, just like you.
Email, Pages, SMS. One friendly, smart place to create your campaigns. See what WordFly’s powerful application can do.
Creative suite
Create beautiful and effective email that gets attention. With our modern suite of design tools, you’ve got complete control over every element. Whether you need quick and easy templates or you write your own code, WordFly’s creative suite has everything you need to build a masterpiece.
Drag and drop builder
Easily add images, media, text, and buttons without writing a single line of code.
Content library
Store images, content, and other elements to easily reuse across campaign channels.
Image editor
Crop and resize images, overlay a button or logo, add text, and more.
Dynamic content
Create one email and dynamically personalize it for different contacts and devices.
Brand kit
Keep your campaigns on brand every time by setting up fonts, colors, and other assets.
Campaign templates
Create your own or choose from our library of designs with customizable options.
HTML code editor
Easily import your code and edit directly in the developer-friendly HTML/CSS window.
HTML to text converter
Convert your beautiful HTML to simple plain text with one click.
Embedded video tool
Dynamically display video when supported in the inbox or a hosted version when not.
Connect with SMS
Reach your audience where they already are. Send targeted, personalized text messages for on-sale alerts, donation drives, membership renewals, customer service, last-minute offers, and more. All built on the same subscriber data that powers your email program.
SMS workflows
Create automated text journeys triggered by subscriber behavior or any data in your integrated CRM.
Keyword signups
Grow your list automatically. Any START message sent to your number creates a new subscriber and adds them to a signup list.
Personalized messaging
Send messages up to 320 characters, including emoji, personalized with subscriber and CRM data.
Dedicated SMS signup page
A standalone SMS subscribe page with double opt-in and preference collection. No email address required.
Text GIVE to donate
Accept gifts and donations by text with the dedicated GIVE keyword.
SMS conversations
See how your audience responds to your messages. View incoming messages, auto-responses, opt-ins, opt-outs, and reactions in one place, linked directly to subscriber profiles.
Trackable links
Every SMS link is automatically shortened and tracked, with custom link names available for reporting. Add CRM and Google Analytics tracking too.
SMS reporting
Export metrics, subscribers, and event data for SMS campaigns, and track sends, opt-outs, and soft bounces alongside your email metrics.
QR code signup
Generate a downloadable QR code that opens a signup text. Ready to use in print or digital materials.
Marketing automation
Add the extra touch without the extra effort. Use email and SMS automations to deliver relevant, personal, and timely messages to your audience based on who they are and how they interact with your organization. Create and send automated welcome emails, performance reminders, membership renewals, post-visit follow-ups, abandoned cart messages, and much more.
Workflows
Build email and SMS customer journeys that engage subscribers based on their unique behaviors.
Behavior autoresponders
Trigger relevant messages based on how subscribers interact with your organization.
Targeted sending
Create sophisticated list segments based on customer preferences or engagement.
Track web behavior
Tag your emails with GA4, helping you understand what happens after someone clicks.
Dynamic content preview
Preview emails and SMS with conditional content to see personalized content before you send.
Campaign calendar
View all your active scheduled and automated campaigns in a single view.
Page builder
Build and publish beautiful web pages, forms, surveys, and event registrations with our easy to use drag-and-drop web page editor. Easily connect your pages to your email marketing campaigns and get reports on visitors, clicks, engagement, and responses.
Surveys
Learn about your audience by collecting insights and feedback directly from your subscribers.
RSVPs
Collect RSVPs and gather all the information you need from attendees online for any event.
Landing pages
Publish web pages to promote a special event, share last-minute updates, or market new offerings.
CRM integration
Sync page data to your CRM and link responses to customer records, allot tickets, and more.
Page reporting
Track responses, manage guest lists, and analyze your event performance.
Anonymous responses
RSVP and survey responses can be anonymous or associated to a subscriber.
Subscriber management
Grow your audience and build stronger relationships with tools that help you get to know the people behind the data. See exactly how each patron is engaging with your program and use those insights to shape future campaigns.
Subscriber profiles
Learn about the people behind the data with in-depth profiles for each subscriber of your audience.
Signup forms
Grow your audience with secure embedded or pop-up forms that collect the data you need.
Preference center
Allow your audience to manage their subscription preferences throughout the customer lifecycle.
Segmentation
Filter by engagement, preferences, or behavior to send the right message to the right people.
Subscriber insights
Add a new dimension to email performance metrics by viewing engagement and activity over time.
Forwards
Let your subscribers spread your message with their friends and family with custom forwards.
Import subscribers
Easily import subscribers from a spreadsheet, manually, or from your connected CRM.
Export subscriber data
Export your audience data any time to dive deeper into the data or store offline.
Content fields
Store any info you need about your subscribers and easily insert it into your messages.
Insights + Reporting
In-depth real-time data, revenue attribution, engagement statistics, benchmarks and more give you a comprehensive view of your email program’s performance and subscriber activity. WordFly’s reporting helps you turn audience and campaign data into insights that guide your programs and drive better results.
Campaign reporting
Get a complete view of all your campaign activity with interactive heat maps and branded reports.
Campaign comparison
Compare your metrics for multiple campaigns in one report to identify trends and goals.
Program insights
See a holistic view of your email marketing program, list growth, engagement rates, and much more.
Industry benchmarks
Compare your email program performance and engagement with your industry peers.
A/B testing
Test subject lines, content, and from names to see what delivers the best results.
Spam testing
Help your email reach the inbox with a comprehensive spam check on your campaign.
Email client report
Review and optimize for the email clients and devices used by subscribers to view your emails.
Inbox preview
See how your email design displays on 50+ mailboxes and inbox experiences.
Export data
Export your campaign metrics to conduct further analysis offline.
Partnerships
Wherever you engage with your ticket buyers, WordFly connects you. WordFly integrates with leading venue management and business software, so you can easily synchronize subscriber data.
Tessitura Network
Tessitura Network powers the success of arts & cultural organizations around the globe. WordFly’s seamless custom integration leverages the power of Tessitura CRM software, transferring in real-time, all the central data from your campaigns so you can trigger personalized messages based on customer actions and much more.
Centaman
Centaman partnered with WordFly to provide its customers with an integrated messaging platform to support a single point of customer data. Access data from Centaman directly within WordFly to send highly targeted messages, then the resulting activity data is sent back to Centaman.
Blackbaud
Gain a comprehensive view of your supporters, drive ticketing and admissions, cultivate a membership database, convert ticket buyers and visitors, run merchandise, and more with our integration with Blackbaud Altru, designed specifically for cultural organizations.
Subtext
Subtext is an award-winning conversation platform that connects publishers, creators, and brands with their audiences through text messaging. By making direct connections with their audience, Subtext customers can communicate one-on-one or at scale. Subtext customers include Sony Music, The Washington Post, Penguin Random House, USA Today Network, and IRONMAN.
